Have you ever encountered a situation where you needed specific information from a company, but the customer service representative provided you with irrelevant details? This is exactly what happened to me when my physical credit card was stolen, and I was trying to get information from the credit card company to help the local police department with their investigation. The customer service person was reading from the wrong column, providing me with internal processing data that was not relevant to my needs.
Fast forward two years, and I’m setting up a model with my team, struggling to find the right terms to differentiate between internal processing data and customer-facing information. It’s a common challenge many of us face, and it’s essential to understand the distinction between the two.
Internal processing data refers to the information used by companies to process transactions, manage their systems, or perform other internal functions. This data is usually not relevant to customers and may even be confusing or misleading if shared with them. On the other hand, customer-facing information is the data that is relevant to customers, such as their account balances, transaction history, or personalized offers.
Using clear and distinct terms to differentiate between internal processing data and customer-facing information can help avoid confusion and ensure that customers receive the information they need to make informed decisions. So, the next time you’re dealing with a company, remember to ask for the right information, and if you’re on the other side, make sure to provide your customers with the data that matters to them.
What are your thoughts on this? Have you ever encountered a situation where you received irrelevant information from a company? Share your experiences in the comments below.