Have you ever spent hours crafting the perfect survey, only to receive lackluster responses or, worse, radio silence? You’re not alone. Getting valuable feedback from surveys can be tough, but it’s not impossible.
As someone who’s been there, done that, I’ve learned a thing or two about what makes a survey successful. Here are some tips and tricks to help you get the feedback you need.
Keep it Short and Sweet
Let’s face it: people are busy. They don’t have time to answer a 20-page survey. Keep your survey concise and to the point. Aim for 10-15 questions max.
Make it Engaging
Don’t make your survey a snooze fest. Use interesting question types, like rating scales or multiple-choice questions. And please, avoid yes/no questions at all costs.
Be Clear and Concise
Use simple language and avoid jargon or technical terms that might confuse your respondents. You want them to understand what you’re asking, not get frustrated and give up.
Incentivize Your Respondents
People are more likely to respond if they get something in return. Offer an incentive, like a discount code or entry into a drawing, to motivate them to take your survey.
Test and Refine
Before sending your survey out into the wild, test it with a small group of people. Use their feedback to refine your questions and make sure everything is working smoothly.
By following these tips, you’ll be well on your way to crafting a survey that gets you the valuable feedback you need. Happy surveying!
Further reading: Survey Design 101